Central China is 20 years old in 2012 - the Year of Dragon
--according to a Chinese saying, a business needs 30 years to establish
In the spring of 1992, the Central China team joined the rapid urbanization that swept through China. The Central China people really were born entrepreneurs with the DNA for business success; otherwise, they would not have made the bold claims like “We’ll not pretend to be No. 1 and we’re not happy to be No.2” in those days particularly when Central China was only a young company. That was why famous Yanan conductor Yan Liangkun conducted the “Chorus of Yellow River” to celebrate the launch of Central China’s first residential project “Jinshui Park” in June 1993. But the pursuit of corporate excellence was not without its price. In 1994, despite the onslaught of the macro-economic control measures, Central China took up the challenge of reviving the football business in Henan. In the following five years as the macro-economic control measures cooled off the market, Central China persisted and strived to achieve its goal. During those years of hardship, Central China was, however, not alone. Central China teamed up with Vanke, Vantone, Huayuan, Longfor etc. This was the precursor of business leagues of nowadays. This was also how Central China developed its regional business strategy, through inspections, analysis, reasoning, exchanges, etc. Even though Central China’s clear about the direction going forward as a young company, it took another three years to thoroughly plan for the expansion. In 2002, the Year of the Horse, when Central China was 10 years old, the Company launched its grand property development plan, targeting 1,000 townships, in 108 counties and 18 cities. The Central China team had the dream of building quality homes for the people of Henan and that was how the “long march” of the Central China team started.
Ten years have passed, Central China has built thousands of lofty buildings, riding on the rapid urbanization of Henan. The numerous achievements by the Central China team were evident.
Maybe we can say that 20-year-old Central China is coming of age. Central China is diligent, capable of self-reflection, righteous, honest, and with strong principles. The other side of Central China is that it is patriotic, aggressive, innovative, law-abiding, selfless, etc.
As Central China is entering the third decade, we all need to be aware that we have a lot of work ahead of us. Let’s work together for this goal!