Tale of the Builders
21st century, the strategic opportunity for China. We are luckily the chosen builders.
Opportunity to builders is like oasis to travellers in desert, rain for drought farmland or fresh air after SARS. Once opportunity comes along, builders devote themselves into the smelter-called enterprise, to smelt, refine, forge, and become strong as steel.
About 13 years ago, when the tide of urbanization roared its birth, builders erected the flag of "pursue for excellence, endeavour for success". Flocks of ambitious builders, aiming at "building home to shelter everybody" with the spirit of "second to no one", had joint their hands to march forward. For 13 years, they interpreted greatness with their works, and won respect with insisted pursuit.
CCRE builders appreciated the cycle of life from the observation of growth rings, and further realized that society to enterprise is as land to tree. Therefore, they selected Henan as our strategic foothold in China.
At the same time, they fused their destiny with every city in this region. And they climbed to a new height, the height of the city and enterprise strategy. It is on this height that they sublimated themselves above peers; also it is on this height, they advance in all directions and achieve victory.
In the long river of social evolution, especially in times of transformation, ethics was shattered in the crash of new and old. Pragmatism is the only criterion for success. When people are cheering for success and fashion, the price paid in pursuing was ignored. When builder's diary is presented in front of us today, sweat and tear told the unsung story of the hardship.
13 years of hard work in rain and under sun, 13 years of promise and results. CCRE builders used every day and night of 13 years to erect the brand, build the team, set the course and establish a strategy. From the provincial capital of Zhengzhou to Puyang in the North, Nanyang in the South, Sanmenxia in the West and Shangqiu in the East, they shed their sweat and wisdom in building up hundreds of high-rises in a dozen of cities. The fruit of efforts is unmatchable.
Today, tears of CCRE builders roll down on their callus, but smiles blossom on their faces.