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Driven by Expectations

From bringing ‘‘Yabuli Fire-pit’’ into vision to spending 3 years plotting designs of Shangri-La Hotel, Beihai, from forming the Top 12 Alliance at the Preparatory Committee of Rongcheng to hoisting its flag in Beijing, CURA has charted its course for a decade in tandem with the PRC real estate industry which has undergone rapid marketization since the virtually 50-year-long welfare housing regime officially came to an end in 1998. The period saw a gradual expansion of our membership from a group of initially 12 to nearly 50. Most of our members have gone through sea changes by expanding their annual production capacities from less than 100,000 sq.m. to millions of sq.m.. We are delighted to see that in an industry reshuffled by a cluster of events such as the ‘‘New Housing Movement’’ and ‘‘Housing Changing China’’ and state policies such as “Eight Regulations”, the “Six Regulations” and the “Fifteen Regulations”, CURA’s advocacy and leadership have become more significant. Better yet, we established CIM in September 2002, which fulfilled our goal of building trust among members in the form of ‘‘Joint Investment And Finance’’. Such corporate mutual fund is the envy of our peers, as whilst it may not be sufficient to satisfy development needs of our members, it is nonetheless vital in times of emergencies over the past years. Having struggled up mountains, went hiking, marched across the West, clambered up Mount Fuji, traveled in Arabia and Alps and went on tours for hot springs and dance shows in Sanya, such vibrant life raises our awareness to environmental protection. Meanwhile, Chinese bridge is so popular among our members that it makes every gathering the more worth waiting for. In retrospect of the path we have trod on, we have been steadily working towards our four main goals, i.e. ‘‘common share of information, training, procurement and financing’’, save as joint procurement which we would very much look forward to achieve in the following decade. The meeting in Ningbo further brought forth the plan of ‘‘Integration of Common Resources of Members’’, which lays the vast blueprint and prospect of maximizing the value of members’ alternative assets such as their respective community business, kindergartens, hotels, sports facilities as well as parking lots and garage.

As Mr. Feng Lun’s motto goes, “endurance is the path to greatness”. Driven by expectations instead of ambitions, China Urban Realty Association has steered its course for ten years and shall, acting in concert, continue its journey in the decade or dozens of decades that follow. By Wu Po Sum in Zhengzhou on 23 March 2009
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