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The Rise of Central China and Entrepreneur Responsibility

The history of human is a process of finding problems and providing the solution. It is in this process that man creates culture, realizes value, uplifts dignity and applies creativity. The problem solving and social development of certain times are subject to understanding of ideologist, knowledge of scientists, controlling power, operating capacity and tolerance of politicians, and insight, social responsibility and the ability to allot and integrate resources of entrepreneurs.
  Thanks to this era, after China struggled for hundreds of years, the rare time for development came. The stable transformation of society, over 20 years of consecutive economic growth, enriched, healthy and diversified culture, and the sustained growth of national power have converged as a "tide of China", influencing the world political and economic landscape, and with an irresistible force, it is a signal of China era, the resurrection of China. The first 20 years of 21st century is the strategic opportunity for our nation. "The rise of central China" is another important national strategy implemented after coastal opening, development of the west regions, and revival of northeast industrial bases. Like peers around the country, entrepreneurs born and growing in Henan, the centre of China, undertake the historical mission to inherit the past and usher in the future. It is our blessing and a duty as well. As political, cultural, material and commercial civilizations are in the process of evolving with traditional authoritarian ideology still in place, our action must reflect the outstanding characteristics of central China: fortitude, prudence, tolerance, persistence and perseverance. We will try to influence as many as possible, calling on the "responsibility awareness of Henan people". The core of the awareness is everyone in Henan should treat it as his home. One's action is related with tomorrow of the province. You can't litter the society and expect a Messiah to clean it up for you. Only by taking action yourself, not any messiah, can Henan have a real hope. To our great relief, dramatic changes in Henan in recent years are encouraging progress of everyone here, and the maturity of entrepreneurs. In this course, entrepreneurs shall undertake the follow responsibilities.
Set the Direction


As the founders, entrepreneurs' primary task is to set up the correct core values for enterprise. As the core values determine the direction of the enterprise and its ultimate goal, it is the reflection of enterprise pursuit and mission. When core values are set, the positioning is clear. Based on such, enterprise may choose the timing, according to its environment and conditions of itself, to make out strategy for survival and development. Guided by strategy, longer term development plan and annual plan can be made, so that the actions of the enterprise can have a clear track. It is common now that entrepreneur's view on life and value is reflected in core values of enterprise, applying influence on the shaping and improvement of the latter. So it is fair to say that the view of entrepreneur is essential to the development direction of the enterprise.


Lead the Team


We all agree that after the route is set, team is the decisive factor. Human is the most important factor of production. In the initial stage of enterprise, entrepreneurs must have insight to discover talents and share target with them. In the process of development, entrepreneur must lead his team with technique and open mind like a mentor. In adversity, entrepreneur must hold his position and lead the team to charge forward against all odds. In prosperity, he must have broad open mind, forward-looking insight and philosophical reasoning to tame the team with calmness and advance in sturdy pace. Entrepreneur tell the team by action that with a strike of spade, you can dig out a bucket of gold in coastal provinces, or a barrel of oil in northeast, and if you try three strikes, you will find a bucket of coal in Henan.


Build the Image


The erection of corporate image will bring you favorable living environment. The prestige of your brand is a critical part of corporate value. The credit, public welfare awareness, tax contribution and law compliance are fulcrums of brand system, having direct impact on enterprise social image. Presently, personal image of entrepreneur has some influence on his corporate image. Some brand strategies even substitute image of the entrepreneur for corporate image. Therefore the guts, insight, knowledge, savvy, tenacity and reasoning of an entrepreneur is a key component of corporate competitiveness. Some believe that the inter-country competition is between enterprises, and to take a further step, between entrepreneurs. Some even think that without a mature entrepreneur group, there would be no mature market economy.


Make the Model


We often say strategy dictates direction, execution dictates effect. In different stages of strategy execution, enterprise needs to set development direction of execution force and features of organization, according to corresponding strategic requirements. This calls for setting up internal examples to guild employees. We can also say that to make models is to set up benchmark, with which employees can align their direction of efforts. Now that China is a member of WTO, we should set strategy with a world-oriented view, integrating global resources by international measures and managing the enterprise under international standards.
  Besides, we must point out that the influence of entrepreneurs on enterprise is not limited to the four above. Entrepreneurs of industry pacesetters and leaders have influence far beyond enterprise itself. They are leading an industry, a region, a country and even the entire society. Modern US national culture is embodied largely by enterprises with far-reaching insight. It is hard to image a US without General Motor, 微软, Boeing, McDonald or Wal-Mart. So we have reason to believe that as market economy develops on fast track, enterprises and entrepreneurs, as the main engine behind social progress, will play ever more important role in the resurrection of China.
  At this moment, I present my gratitude to Henan Daily Group, for their insight on the group value of Henan entrepreneurs. They give explorers and entrepreneurs like us a show case to display our capacity to the media, so they can portrait a whole picture of enterprise heroes of Henan. Regrettably, some entrepreneurs of the earlier generations are not with us any more. They passed away too early as a result of over work (like Mr. Gao Fenglai of Chundu and Liu Binyyin of Xinfei) to share pleasure with us today. As explorers, they are not less than any other models of the time. We surely will engrave their names on the monument of heroes in the new century!
  At last, I want to emphasize my view one more time that Henan to China, just as China to the world, will leave glorious epic of its own in the history!
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