Bollyball: PayPerPost Raised $7 Million making the total capital to go over $10 Million

Payperpost has always been rocking and is providing both publishers and advertising great services. Bloggers can earn money through PayPerPost by writing sponsored posts on their blog where as Advertisers can popularize their products and services with PayPerPost which allow them to advertise on blogs and hence get more customers and web traffic. PayPerPost was launched on June 2006 and has always been a leading marketplace for advertisers since its launching. PayPerPost has signed up more than 6,500 advertisers and have paid around 125,000 Internet postings by bloggers. PayPerPost recently conducted their second round of investment which was led by Draper Fisher Jurvetson who was one of the investors in the first round of investment. With this second investment round, Payperpost has raised about $7 million which will make the total amount of capital to go just over $10 million. This shows clearly that PayPerPost business model is really good and investors are showing great interest in PayPerPost.

According to me, PayPerPost should use this money firstly to develop PayPerPost and secondly to start new marketplaces for advertisers and a place where not only bloggers but the ordinary people are benefited such as a place where people get earned for surfing internet or a place where people get paid for reading messages or listening to phone calls on their mobile phones. The above two concepts are new to the marketing world and seems to be a great business plans in which every one can start earning and allow the advertisers to reach large masses in no time. However, these are my personal thinking's and ideas and its all on PayPerPost team on how to utilize this money.

Finally, I would like to thank the PayPerPost to provide us with such a great way to earn money. I don't have words to express my feelings, I could simply say "Payperpost, You always Rocks".

Here is the Press Release:

The PayPerPost Revolution Accelerates, Sponsored
Blogging Marketplace Secures $7 Million Series B

Draper Fisher Jurvetson leads round and joins Board of Directors

ORLANDO, FL – (June 12, 2007) – PayPerPost, the leading marketplace for advertisers to reach bloggers and other consumer content creators, today announced it has completed a $7 million second round investment led by Draper Fisher Jurvetson, an investor in the company's Series A and one of the world’s leading high-technology venture capital firms. The financing brings the total amount of capital raised by PayPerPost to over $10 million, giving the company considerable resources for further development as the industry’s leading Consumer Generated Advertising marketplace. Additional participants in the round include existing investors Inflexion Partners and Village Ventures as well as new investor DFJ Gotham. With this investment, DFJ Managing Director Josh Stein also joins PayPerPost’s Board of Directors.

“PayPerPost created this exciting new advertising space and has established itself as the industry leader,” said Ted Murphy, chief executive officer of PayPerPost. “Although we’ve only used a portion of our first round capital, this added support from investors unlocks significant growth potential. Our content creator and advertiser ROI metrics clearly demonstrate the upside for PayPerPost’s model. We intend to use this capital to build the infrastructure, visibility and professional expertise necessary to reach and retain a greater network of advertisers and content creators than ever before.”

Since its founding in June of 2006, PayPerPost has signed more than 6,500 advertisers to its groundbreaking service, which has enabled Consumer Content Creators to be compensated for their efforts discussing specific companies, products or services via blogs, videos or other media. The content creators are required to disclose relationships with advertisers on their blog, providing transparency for the end reader. Over 125,000 Internet postings, most in the form of blogs, have already earned money for their creators through PayPerPost’s innovative marketplace. PayPerPost recently released PayPerPost Direct, a disruptive new service that allows advertisers to contract and negotiate directly with individual bloggers they identify through a safe, managed system.

“PayPerPost has laid a strong foundation for the future,” noted Tim Draper, founder and managing director of Draper Fisher Jurvetson. “It continues to attract a critical mass of participants from both the advertising and blogging communities. Analogous to Overture’s sponsored search model, we believe PayPerPost’s business model holds disruptive potential and will enable the company to thrive in the evolving paid-content arena.”

To mark the $7 million dollar funding, PayPerPost has launched a new website detailing the company’s service offering at http://www.payperpost.com. Bloggers and advertisers can easily sign up at the site and begin leveraging the self service marketplace.