Accurately Calculate How Much Your Blog Worth Considering All The Important Factors
Blogging has become one of the biggest online activities with almost 71 million blogs around there. So there must be some way to evaluate the cost of a blog so that one can even trade a blog in the same way websites are bought and sold. But the absence of a standard blog evaluation technique is the main hindrance to this. Here is one of the way by which any blogger can calculate how much his or her blog worth.
Method 1: Technorati Worth
Although this method is not accurate but it's my duty to mention it as it was the first method to calculate your blog's worth. Calculating Technorati Worth is simple as there had been a tool built up so that you didn't have to go into the details of the calculation.
Just click on this and provide your blog's url. The tool will calculate your blog worth according to Technorati API.
Method 2: Complete Valuation of Blog
The tool used in the Method 1 has a disadvantage that it just takes into account the Technorati Links and no consideration of important factors like blog's page rank, revenue and expenditure. But this method will be considering all that so that you can calculate your blog's price accurately.
First let me tell you what factors have been considered in this method:
Factors that make you earn through your blog:
- Advertising revenues from Contextual, inline, banner, text and interstitial advertising.
- Paid Reviews is our second factor. In most cases it has been observed that your blog's earning increases exponentially with your blog's page rank. So, in effect this is actually a measure of your page rank.
- Affiliate Sales is the last factor considered. Normally, affiliate sales is completely dependant on the amount of visitors you get to your blog. So, this factor can indeed be calculated from the number of page views and unique visitors to your site.
Factors of expenditure:
- The major expenditure in a blog making is the communication expenses such as the amount of money you spent on your internet connection, electricity etc. So, this is the most important of a blog's expenditure.
- Next comes the hosting and domain expenditure but this is only applicable to blogs hosted on private servers and not on the blogging service providers such as Blogger, Wordpress etc.
- Some bloggers hires professionals so as to build their blog's template and code the entire blog. This requires money and clearly should be accounted as an expenditure factor.
- Advertising is an important part of a blog's success. The more you advertise your blog, the more visitors you get to your blog.
- Administrative, bloggers salary, accounting etc are other expenditures for keeping a blog.
After discussing all the factors that have been accounted above, I must now provide you with a tool which was build in ZOHO sheet so that you can do the valuation of your blog and a step by step procedure on how to work with it.
- Just open this BLOG WORTH CALCULATOR especially made for this purpose considering the above factors. To download this calculator as Microsoft's Excel file click here.
- Fill in the Monthly Unique visitors field with the number of unique visitors you get on your blog.
- Put the Page Rank of your blog in the respective field.
- Enter your eCPM i.e. Average Cost Per Impression of your blog so as to calculate advertising revenues.
- Look at the cells B32 and C32 which will show your calculated blog's earnings and expenditure.
- Look at cell B34 to find out HOW MUCH YOUR BLOG WORTH.
