Balancing SEO and Advertising
This article is for those who think that Search Engine Optimization is the only possible way to get higher traffic from Google. Well, there are websites that have a page rank of 7 and still gets only 50 unique visitors per day. On the other hand, there are millions of PR 3-4 websites which gets hundreds of unique visitors. The amount of traffic depends on how you advertise your website to a great extent. Instead of spending money on Search Engine Optimization blindly, it is very important to strike a balance between the money spent on SEO and advertisements. E-mail marketing is one of the best advertising strategies that is employed by webmasters and online business companies which increases their product sales and website traffic to a great amount. The point is simple that if you have more visitors to your site which can be easily achieved by advertising, it is most likely to be reviewed by more people and hence you will get more incoming quality links to your site, thus increasing your search engine ranking. The two process adds to each other and gives you high traffic combined with higher search engine ranking.
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